PaperLink Blog

Why Email Attachments Are Dying in B2B Sales

The PDF attachment is a broken format for B2B sales: no access control, no version control, no recall. Why sales teams are replacing attachments with tracked links.

May 26, 20265 min read

Why Email Attachments Are Dying in B2B Sales

Insights

How an Ad Agency Can Sell Billboard Space Using Catalog Analytics

An ad agency sends a PDF catalog with 15 placements. Page-by-page analytics reveal which billboard the client keeps revisiting. That data can close the deal.

March 12, 20269 min read

How an Ad Agency Can Sell Billboard Space Using Catalog Analytics

Insights

How a Merch Supplier Can Understand What a Corporate Client Wants Before the Call

A merch supplier sends a catalog with 30 items. Page analytics reveal the client keeps returning to hoodies and backpacks. That data shapes the proposal before the first call.

March 12, 202610 min read

How a Merch Supplier Can Understand What a Corporate Client Wants Before the Call

Insights

How an Equipment Service Company Can Close a Modernization Deal Using Proposal Analytics

An equipment service company sends a 20-page modernization proposal. Page analytics reveal which option the plant engineer keeps studying. That data closes the deal.

March 12, 202611 min read

How an Equipment Service Company Can Close a Modernization Deal Using Proposal Analytics

Insights

How a Real Estate Agent Can Close a Deal Using Page Analytics

A real estate agent sends a PDF with 10 apartments. Page-by-page analytics reveal which one the buyer keeps revisiting. That insight can close the deal.

March 12, 20268 min read